At  BELLER, gemstones are more than adornments, they are a testament to nature’s luxury and the artistry of craftsmanship. Each stone, meticulously selected, comes from ethical sources and remains entirely natural, untouched in its color or structure. These are AAA-grade gemstones: exceptional in clarity, vivid in color, and masterfully cut, captivating with their brilliance and remarkable quality.

With exceptional care, we select gemstones not only for their uniqueness and beauty, but also for their origin and the conditions under which they are sourced. At BELLER, we ensure that every stone comes from sources that honor both people and the planet. Each gem carries within it the spirit of its birthplace — its culture, its legacy, and its singular energy.
Our collection includes sapphires from Montana and Sri Lanka, tsavorites from Kenya, tourmalines and tanzanites from Madagascar, emeralds from Colombia and Zambia, rubies from Burma, and topazes from Brazil.

A perfect cut is born from the delicate fusion of science and art. The harmony between precise jewelry-making techniques and a deep understanding of gemstone natural qualities allows the true beauty of each stone to emerge. Master cutters, artisans of their craft, enhance the innate qualities of every gem through the careful selection of its cut. This choice is essential to the stone’s appearance, brilliance, and value. The cutting styles shown below have been part of the jeweler’s canon for centuries, you’ll find them throughout BELLER collections.

Brilliant cut - a classic and most desirable cut, especially in the case of diamonds. It is characterized by a shape similar to a cone, which allows for maximum highlighting of the stone's brilliance. It consists of 57 or 58 facets that reflect light, giving a unique shine effect.

Moon cut (marquise cut) - an elongated shape with sharp ends that resembles a smile. This cut is chosen to visually enlarge the stone and give it a unique character.

Emerald cut - characterized by an elongated rectangular shape with obliquely cut corners. This cut emphasizes the purity of the stone and its deep color, giving the jewelry an elegant and classic look.

Oval cut - close to a brilliant cut, but in an oval shape, which makes it more subtle. It is an ideal choice for people looking for stones that optically lengthen their fingers.

Heart cut - a symbol of love and romance. This cut requires extensive experience from the grinder to perfectly reproduce the symmetrical shape of the heart.

Cabochon cutting - involves grinding the stone smoothly, without facets. It is often used for semi-precious and precious stones with less transparency. The cabochon emphasizes the natural color and structure of the stone.

In the world of fine jewelry, stone setting is an art form. At BELLER, the creation of each piece is a testament to impeccable precision and the true mastery of our artisans. The way a gemstone is set is not only a matter of aesthetics, it is a technical choice that ensures the lasting durability of the piece. Our experienced jewelers devote hours of focused craftsmanship to every stone, refining each facet with meticulous care to reveal its hidden beauty, depth of color, and luminous brilliance. Luxury lives in the details, in this case, in the millimetric precision of the cut. Discover the most iconic techniques of gemstone setting.

Prong setting** - one of the most frequently used techniques, characterized by the use of metal "prongs" or prongs that gently but surely hold the stone. This method allows for maximum use of light because more of the stone is exposed. The krape setting not only highlights the shine of the stone, but also allows it to be viewed closely from many angles.

Bezel setting - in this technique, the gemstone is completely surrounded by metal, which ensures its stronger protection. The bezel-style setting offers a smooth, elegant finish and is ideal for people with an active lifestyle because it minimizes the risk of jewelry getting caught on clothing or other items.

Pavé setting - this technique involves placing many small stones next to each other, creating the effect of a shiny, uniform surface. The stones are attached with small kraps, which makes the pawe setting exceptionally shiny and striking, perfect for adding extra sparkle to jewelry.

Pavé setting - this technique involves placing many small stones next to each other, creating the effect of a shiny, uniform surface. The stones are attached with small kraps, which makes the pawe setting exceptionally shiny and striking, perfect for adding extra sparkle to jewelry.

Invisible setting - this is an advanced technique in which the stones are set so that the metal is not visible between them, which gives the impression that the stones are floating next to each other with no visible connections. Invisible setting requires great precision and skill, but the end result is stunning, highlighting the beauty and purity of the stones.